Valmont is proud of its artistic involvement, supporting an international selection of exhibitions, museums and artists through its «When Art Meets Beauty» program.
Guided by Didier Guillon’s artistic pulse, the program drops anchor in Venice as Official collateral event of the 56th Venice Biennale, presenting an exceptional exhibition.
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To illustrate this magical product, we sought a vivid image with great suggestive and evocative power, one that would embody the perfect complexion. The rose stood out as the ideal choice. An oil painting of a beautiful bouquet offered us color and material.
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Launched by Didier Guillon, the nine works of the Collection d’Artistes project, each created by a contemporary artist and produced in a limited edition of 10, will commemorate Valmont’s 30th anniversary.
The event is a melting pot of artistic media with a great variety of European artists participating in the event. The works on display are created from a wide range of materials such as glass, metal and ceramics, and represent a multitude of disciplines including sculpture, painting, sketches and photography. From flora to fauna, from portraits to architecture, all of the works demonstrate an earnest search for beauty. With the wealth of diversity suited to every taste, the works convey a certain fragility and a spirit of investigation. Expressions of aesthetic eminence, these pieces impart Valmont’s very vocation: the quest for beauty.
Displayed in a worldwide sneak preview at Paris’ foremost palace, Hôtel Le Meurice, the exhibition will then travel around the world, gracing venues chosen together with the brand’s hotel partners.
Visit www.collection-artistes.com for more informations
Brands can no longer be self-centered. They must build bridges toward other universes, draw connections with other types of influential trends and become one with the spirit of their time.
Genuine brand identity pillar, art infuses the brand, from communication visuals to counter and treatment room… Mr. Guillon favoured artists influence Valmont’s universe in every details.
Valmont often invites artists to cooperate to brand executions. A wide variety of artists such as Marianne Dubuis, Jane Le Besque, Isao Artigas and William Besse has marked Valmont creations. Mr. Guillon regularly lends pieces from his private collection to set up nomadic exhibitions named « When Art meets Beauty » in selected SPAs around the world.